President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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CRM Training

If you're looking for more ways to enhance your current customer relationship management systems, or need your team to receive some extra training in this regard, then these web-based CRM training classes are just right for you. These self-paced courses offer specific details, tips, and techniques that can easily be applied no matter what CRM system your firm chooses to utilize. As an added bonus, these classes are typically conducted by experts who are current practitioners in their own fields, giving you the best possible training. So even if you're not up to date on the latest CRM methods, you can rest assured that the best practices of the business world will be taught to your employees as well. Take a look at the following common management issues which can be easily addressed with these training classes:

Real Estate CRM Training teaches employees how to make informed decisions regarding real estate investments. Many firms find themselves investing way too much money in real estate without adequately analyzing the data which they purchase from third party sources. This lack of analysis may cost a business dearly when it comes time to put the investment back on the market. Whether it's purchasing a huge amount of office space that will bring in a lot of revenue or a few underutilized units, a good pilot CRM course can show managers the importance of buying wisely. It can also help them understand how to save money on the deal while maximizing the ROI (return on investment).

Companies in the commercial sector have long known the value of adequate CRM functionality for customer care. It's one thing to understand that companies need to keep track of customers and the like, but it's another matter to really know how they should go about managing these accounts. The goal of commercial CRM training is to teach employees how to effectively handle customer service issues so that these problems don't come up in the workplace. If you're looking to increase productivity and lower costs, this is an important aspect of your organization. When your customer service department performs poorly, it negatively affects everyone inside of the company. Good cabin crew resource management is an important key to successful operation.

Many companies fail to give enough attention to their cockpit resource management efforts. When employees know how to properly handle the customers who contact the office, they'll be more effective, happier, and even more productive. A good CRM pilot will help train crew members in basic airplane etiquette such as ensuring courtesy is shown to customers and that all requests are answered promptly. Customers expect quick and courteous service from the flight crew, which can lead to retention of repeat customers in the future. Good captain and crew training will also instill confidence and encourage passengers to talk up on the flight about their positive experiences with the company.

In addition to basic airplane etiquette, good CRM training will also focus on the importance of listening to the voice of the customer. Many pilots have trouble answering customer questions because they don't understand the questions or have no idea what the customer is asking. This lack of understanding of the individual customer creates resistance to the captain and other flight crew members when they attempt to make basic adjustments or explanations to the problem. A good captain will pay close attention to the words being spoken, analyzing the body language of the passengers, and making sure the entire crew is fully aware of all the requests made by the customers. When this happens, the customer can feel relaxed and comfortable rather than frustrated and upset with the flight crew.

There is also a huge need for situational awareness in the workplace. There are many decisions made throughout the day at work, and each one affects everyone's productivity and emotional state. The correct CRM strategy will help with improving the way employees react to certain situations at work and make decisions based on the information gained. This helps make them feel confident in their ability to make decisions. The overall mood in the office can also be affected by incorrect CRM decisions. When everyone feels uncertain about making certain decisions or is unsure about how their decisions affect the business as a whole, there can be chaos and negative morale throughout the workplace.

There are a number of tools that are essential to improving your care skills. These include such things as: reading the human body language of people, being aware of the cues that people give out, and analyzing body language. A good way to gain the necessary knowledge and learn new skills is to attend online CRM seminars and training. While the information you gain there is not available in real life classroom settings, you are still able to see the techniques in action. A good training seminar will also teach you about using the various tools and applications already in use by major corporations.

CRM professionals are responsible for ensuring that the information gathered during a CRM event is relevant and effective for a particular situation. If your company does not currently use CRM software, you should definitely consider investing in one. It is much cheaper than maintaining several different CRM systems and can save you a lot of time and effort on manual data entry. With proper CRM training, you can be sure that the information you input is error free and that you have complete control over the decisions you make in any given situation. Proper CRM training will equip you with the knowledge and skills to make the correct decision any time.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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